How to use persuasion and get buy-in for your new service.

Go back

In the world of corporate innovation, your ability to communicate persuasively can make or break your projects.

Whether you're pitching a new digital service or seeking buy-in for an innovative idea, the way you present your message is just as important as the content itself. Here are some key techniques for effective persuasive communication within a corporate setting.

1. Understand Your Audience

Every successful communication strategy starts with understanding your audience. Take the time to research who you're speaking to – what motivates them, their concerns, and their decision-making criteria. This knowledge allows you to tailor your message to resonate more deeply with them.

Quick hack:

If you don't know your audience well, use a tool like Crystal Knows, which provides personality insights based on LinkedIn profiles, to better understand your audience's communication preferences.

2. Crafting Your Message

A well-crafted message is clear, concise, and compelling. Use storytelling to connect emotionally with your audience, illustrating your points with real-world examples or scenarios. Ensure your message has a logical flow, leading your audience to a clear conclusion or call to action.

Quick hack:

A tool like Hemingway Editor can help you make your writing bold and clear, ensuring your message is easily understood.

3. The Power of Non-Verbal Communication

Non-verbal cues, such as body language and tone of voice, can significantly impact how your message is received. Be conscious of your posture, eye contact, and gestures, as they should reinforce your words. Remember, confidence is key, but balance it with with approachability and your natural charm :) 

Quick hack:

Record your practice sessions using a tool like Loom. Loom is a fantastic, easy to use tool, and watching yourself can help you identify and improve your non-verbal communication skills.

4. Listening and Responding

Effective communication is a two-way street. Listen actively to your audience's feedback or concerns, showing that you value their input. Address any questions or objections thoughtfully, demonstrating your understanding and consideration for their perspective.

Quick hack:

Practice active listening in everyday conversations. Reflect and clarify what you've heard before responding, to ensure understanding and build rapport. This is really tough. Active listening does not come naturally to most people. Don't just wait for YOUR chance to speak, actively LISTEN and respond and repeat the words your audience have said. It's 100% more effective than anything you can say.

Master this and you're a Master Jedi

Mastering the art of persuasive communication is a continuous journey, but crack this life-skill and by goodness you'll be a business Jedi. So many people get SO far on bravado alone. But if you have some substance in your digital service idea (which you obviously DO because you're a member of my website!) then you'll be unstoppable! 

By understanding your audience, carefully crafting your message, paying attention to non-verbal cues, and engaging in active listening, you can significantly enhance your influence within the corporate sphere.


Useful tools, frameworks or further reading.

Get 1 business hack in your inbox every week
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By signing up you agree to our Terms & Conditions