A brand in 3 hours
This short but effective process for landing a brand platform tends to fly under the radar, despite it being from the same body of thought that brought us the Google Ventures Design Sprint. It's a series of exercises that is more than good enough to understand a long-term goal for your service, and some fundamental blocks about your user base and competitors.
Who should use this?
This process is ideal for start-up founders, but also perfect for the main readers of Hacking Business: people creating ventures and spin-out services from large corporations. If you're trying to build a new business model (digital service) with the freedom of being - even slightly - decoupled from your mother brand, then nailing a simple, quick brand platform for that services is a very good process to go through.
Brand exercises in a sprint-like process that any team can use.
6 exercises in 3 hours
There are 6 exercises to go through in the brand sprint:
- 20 Year Roadmap
- to help you think long-term. - What, How, Why
- reminds you why your company exists, right down that what it will deliver. - Top 3 Values
- that make your "Why" more specific. - Top 3 Audiences
- help prioritise your target users. - Personality Sliders
- define the attitude, style and tonality of your brand. - Competitive Landscape
- lets you compare your brand in the company of other companies.
Find out more
A great article, with more intricate details of the exercises in the workshop can be found here.
